Search Optimisation

Whilst Pay Per Click advertising has become very popular over recent years, the majority of site visitors still come from organic search results.With organic listings, it is vital your web site appears near the top of the results for the most popular keyword phrases. It is estimated that the top 30 results receive over 90% of search traffic. To maintain your top listing often requires a constant campaign and Densen offer customised search marketing packages to client requirements that will help you achieve such placement.

Our customised packages will include the following to varying degrees depending upon your exact requirements:

• Code Optimisation

  The structure of the code of your web site is vitally important to the success of your search engine listing. If the search engine can't read the content on your web site it simply won't get listed. At Densen we create all our sites to WAI AAA standards with list navigation, table-less layouts ensuring your web site will be fully indexed effectively by the major search engines.
  On top of this we have site audit tools that can analyse your entire web site and ensure that there are no broken links, missing alt tags, slow pages, orphaned pages or poor content optimisation.

• Keyword Research

  Densen research relevant keyword phrases for your target market and analyse the phrases that will produce the best presence on the selected search engines for your web site.
  In addition Densen are able to analyse the competition for specific keywords and show how you rank in comparison to your competitors.

• Content Optimisation

  Using the selected keywords Densen then optimise each page of the web site for the specific terms. Again this can be targeted at specific search engines and we have specialist applications that aid us in getting the content just right.
  Search Engine Submission
  Once the web pages are optimised we will then submit the search engine to a specific set of search engines and directories. The site is re-submitted as required.

• Ranking Reports

  Once submitted we continually keep track of your web sites performance over time on the selected keywords using sophisticated industry tools. Reports detail how well your web site is listed in specific search engines for specific search terms. They can also compare you to your direct competitors so you can see how you measure up.

• Google Sitemap Submission

Densen ONLY use accepted search engine marketing techniques that will provide you with a solid long term ranking. We NEVER use short term illegal techniques that will harm your listing over a longer period for immediate gain.